The Brief: Matugga Rum’s latest release is a white rum called Fruity Funk. Created with bartenders and mixologists in mind, it’s the perfect partner for cocktails. The rum is to be launched at the Royal Mile Whiskies Trade Show, where attendees can compete to make the best daiquiri in the shortest time using Fruity Funk as the base. Create a short reel for social media to showcase the new rum and the atmosphere of the launch.