Scottish Government - Be the Early Bird Breakfast Club
Videography
Glasgow, Scotland
March 2025
The Brief: The ‘Be the Early Bird’ campaign is the Scottish Government’s overarching Detect Cancer Earlier campaign and seeks to empower people with possible cancer symptoms to contact their GP practice.
At this special breakfast, those who’ve experienced early diagnosis will sit down alongside the campaign’s Early Bird advocate, Des Clarke - to share their personal journeys. They’ll talk around the breakfast table about their experience from diagnosis to now living well.